SEO (Search Engine Optimization):
SEO is a method by which different search engines like (Google, Yahoo, Bing) etc. can bring a large amount of visitors / traffic from a single website (Website). SEO is an integrated process. This whole process is done in 3 steps. These include on-page SEO, off-page SEO, and technical SEO. Today we will know what is Technical SEO (What is Technical SEO) about this.
What is Technical SEO?
Technical SEO: Technical SEO is a process or method that meets the technical requirements of modern search engines for a website to get organic ranking.
Technical SEO Requirements:
If you use on-page SEO and off-page SEO techniques properly on your website, it does not mean that you must rank in search engines. This is because if your website has a technical SEO related problem or is not correct then it is certain that you will not be able to rank in search engines.
This is why the technical aspects of the website have a direct impact on the organic ranking of the website. Technical SEO includes website structure & design, page loading speed, mobile usability, sitemap and some other technical issues which are very important for SEO.
Key Considerations of Technical SEO
- Website structure & Design
- Page Loading Speed
- Mobile Usability
- Sitemap & Robots text file upload (Sitemap & Robots.txt file upload)
- SSL certificate
- Fixed broken link
- Crawler error fixing
- URL structure
- Structured data
- Thin content
- Duplicate content
- Canonical tags
- Keep 404 page error free (404-page error fixing)
- 301 redirects
Website structure & design:
Website structure & design refers to the structure and structure of the entire website. The website needs to be structured and designed in such a way that visitors feel comfortable visiting the website. If the website structure and design is good and well organized then visitors will like your website more. And the more visitors feel comfortable visiting your website, the more search engines will like your website and help it rank.
Page loading speed:
Page speed is very important for every search engine. The ranking of a website largely depends on the page loading time. And every search engine gives much importance to this issue. Especially mobile page speed. Well I assume, your website has a lot of good quality content but the website takes a lot longer to load. In this case, you can not get much benefit from the search engines.
The reason is that the slower the page speed of your website, the lower the conversion rate of the website will be much lower and the bounce rate of the website will be much higher. You can check the speed of your website with tools like GTMetrix, Google Page Insight, or Pingdom Website Speed Test, and increase page loading speed after finding and resolving errors.
At present, the tendency to use mobile devices as well as laptops and desktop computers to visit websites has increased a lot. So search engines are giving more importance to mobile fast index. If your website is not responsive or mobile friendly, then it can be said that that website is not acceptable. You don’t just have to make the site suitable for the desktop, you have to make it responsive or fast loading on any device. You can use a tool called Google Mobile Friendly Test to see if your site is mobile friendly.
SSL Certificate is used to secure a website. So this is also a very important issue for website ranking i.e. SEO. SSL certificates convert your website from HTTP (Hypertext Transfer Protocol) to HTTPS (Hypertext Transfer Protocol Secure) which increases the credibility of your website visitors and customers. Installing SSL certificate on a website https is effective on the website.
If you do not have SSL certificate installed on your website, a message “Not Secure” will show on the left side of the URL bar. And if you have SSL certificate installed on your website then there will be a lock icon (Lock Icon) which when clicked will show the message “Connection is secure”. Now almost all web hosting companies offer SSL for free. You can also install SSL certificate on your website by purchasing separately if you want.
Fixed broken link:
When a link referred to as a broken link does not work, it is called a broken link. These links are very dangerous for the website. If a website has too many broken links, search engines will make a bad comment about the site. This can be a problem for your website ranking as well as a problem with Google AdSense. The higher the number of blog posts or pages on a website, the greater the number of broken links. Broken link checker tools are used to find broken links and replace them.
Crawler error fixing (Crawler error fixing):
Crawler error, your webpage search engine bot (Search Engine Bot) can not crawl or visit properly. This means that search engine bots can’t see your webpage properly (if you block it with a robots.txt file). If search engine bots can’t see your webpage, then there is no question of ranking. You can find out the crawl errors of your website from the Coverage option of Google Search Console. It is important to find out the crawl errors of the website and fix them.
Rules for writing a good URL:
Remove Extra Words
Utilize Hyphens and Underscores
Match URL and Titles
Short URL Is Best
Avoid keyword stuffing
Search engines perform a variety of activities to understand the content of a web page. By using structured data on a webpage, you can help search engines understand the meaning of a webpage. Click on this link for details on structured data.
Thin content is the thin content of a web page or blog post if it has a very small amount of content. It goes without saying that users do not have the value of these contents. Even search engines have no value for this content. After all, Google doesn’t like pages that are stuffed with keywords.
Duplicate content refers to content that appears in multiple places on the Internet. If the same content appears in multiple web addresses, you have received duplicate content. Although not technically fine, duplicate content can still sometimes affect search engine rankings. When the same content appears on multiple web addresses, it becomes difficult for search engines to determine which version is more relevant to a given search query.
Keeping 404-page error free:
404-page error fixing: Suppose one of the pages of your website has been deleted or you have deleted it for some reason. If the search engines index that page or post, then if someone visits your deleted page or post, they will see the 404 Errors or Page not found message. If you have a small number of pages or posts on the website, it is not a big problem, but if you have 250-500 posts on your website, a lot of 404 errors can come.
Well, let me be clear, for some reason you have to remove a blog post from your site, but the backlinks or internal links of that post or the links shared on social sites remained. If a visitor clicks on the removed link, he sees a 404 Errors or Page not found message and as a result the visitor leaves the website. This increases the bounce rate of the site and hinders the ranking of the website. So this issue should also be noted with caution. If you want, you can learn and control these issues from the Google Search Console.