What is Technical SEO? Technical SEO Checklist 2023 Updated

Those who are blogging or working in the SEO sector. They must have knowledge about Technical SEO.

Because technical SEO plays a very important role in bringing a website to the top position of Google.

In most cases we understand SEO to mean On-page SEO and Off-page SEO. If you do a Google search for SEO.

Technical SEO Then you will notice that most of the blogs have only discussed off-page and on-page SEO.

But you should know that no matter how much you do SEO. If you do not value technical SEO. Then it is not possible to rank your website in Google search results.

SEO expert Brian Dean, in an article, said, “If you avoid technical SEO, you couldn’t rank your website in google search results”.

I don’t know if you can agree with this argument. But I totally agree with Brain Dean.

Because I’ve been doing new SEO work for a long few years. With that in mind, I can better understand the importance of technical SEO for ranking a website.

The process of optimizing the internal structure of a website with search engine optimization is called technical SEO. What do you mean by the internal structure of a website? Just website design?

No! Design is not just about the internal structure of a website. There are many more things besides design. Which is very important for a website.

All this is taken as the structure of a website.

When you seriously optimize these issues. Then that optimization will be called, Technical SEO.

Why do technical SEO?

Think about it, what do you do SEO for? Sure to rank your website in search engines, right?

Now if you are asked, “Has Google provided any information that can be followed to rank the website?” Can you give any such source?

No! You cannot display any such source. Because Google has not published anything like that. Which will rank your website as soon as you follow it.

And how Google’s algorithm works, if anyone knew. Then he would become a millionaire overnight.

Now a question may arise in your mind that, then what are we learning SEO for?

Listen, brother, you will not find any such SEO expert. Who can tell you with a guarantee that your website will rank 100%. It’s impossible.

The main reason to do SEO is how much you are following the Google guide. If you do not follow Google’s guidelines. So no matter how much you publish content, no matter how much you do SEO.

All your efforts will be in vain. But you would be surprised to know that Google has as many guidelines for ranking a website. Most of these guidelines are included in Technical SEO.

That is, before ranking a website. The things that Google aims for. SEO experts have given a different names to those issues one by one. And that name is Technical SEO.

Now think about the guidelines that Google has for technical SEO. If you do not follow them. So will Google rank your website?

No! Never. And that’s why you must know the details about technical SEO. The techniques that are in Technical Seo, those techniques must be applied to your website.

How to do technical SEO?

As I said above, some of Google’s Guidelines consist of technical SEO. So how do you work with this SEO? Before you know it, you need to understand what those guidelines really are.

Because if you don’t know what Google’s guidelines are So how do you improve your website through them?

So before ranking a website, Google keeps an eye on several things.

  • Visitor Friendly Design
  • Website Loading Speed
  • Mobile Usability
  • Https Protect
  • Thin /Copy Content
  • Broken Link
  • Fix Crawler error
  • 404-page error fixing
  • URL structure

Yes! Basically, Google considers the above issues seriously before ranking a website.

Among the issues considered above are the most important. I will discuss those issues in detail today.

But one thing should be said that as far as you know. All of it will float in the water if you skip the next discussion.

So you have a request, read the whole article carefully first. Then think and finally comment.

Visitor Friendly Design

Tell me, how long did it take you to understand Google? – Too much can take up to 30 seconds. Because Google has only one search box and you have to search by typing something there.

This is called User Experiment. This means it’s about to be the most delusional time of the year, as well. Then how much time that visitor is spending on the basics of your website.

And you have to give enough importance to this User Experiment. Because when a visitor may not understand the design of your website. Then that visitor will not stay on your website for long.

Think about it, if the design of the Google Search Engine would were difficult. Google’s design seemed difficult to ordinary people. But then Google could not gain so much popularity today.

This is exactly how you need to design your website. So that visitors can easily find the information they need.

Remember, visitors will not come to see the design of your website. They will come to solve any of their problems.

So try to use Visitor Friendly Theme. Remember, the design should be gorgeous in simple.

Website Loading Speed

Think about it, you did a Google search for a new mobile phone. In that case, you liked seeing a title. But after clicking on that link, I didn’t go to the website and just started loading.

What will you do then? -Of course, it will go from that website to another website, right?

Exactly the same Case will happen with your website. Then visitors will move from your site to other sites. This is a very common issue.

It should be noted that Loading Speed ​​plays a very important role for Google Ranking. Which is clearly stated in Google’s Guidelines.

But now the question is, what is the normal loading speed of a website?

Website Loading Speed ​​has no specificity. You can do as much Fast & Smooth as you can. You will get just that much profit in SEO.

So after doing various case studies with SEO, according to my experience, the loading speed of a website should be a maximum of 2-3 seconds.

There are many tools available online to optimize the loading speed. You can use those tools if you want.

Mobile Usability

When you check the Analytics of your website. If you notice one thing then you can see that the visitors to your site. Most of them are visitor mobile users.

The main reason for this is that not everyone has a laptop or computer yet. Moreover, there are many people who are browsing the net more through mobile.

Now even if you don’t pay attention to the visitors coming from this mobile, Google takes its side very seriously.

The word Mobile Usability here means that when someone visits your website with a mobile. Then whether he can visit smoothly. That is called mobile usability.

There are many such tools online. Whether your website is Mobile-Friendly. It can be easily checked.

So when you do everything from designing your website. Then work with mobile users in mind.

How to design when visiting your site with mobile. Whether the loading speed of the site is taking more time etc. should be taken into consideration.

If necessary, you can Improve your website using Amp Tools. However, without relying so much on tools, try to do these tasks manually.

Https Protection

Since you have come up with technical SEO. So hopefully you have that difference between HTTP and HTTPS. He knows the details.

Then also know that the protection of HTTPS of a website plays a very important role. Because there is no alternative to HTTPS or SSL Certificate for the visitor to gain loyalty to your website.

When we browse a website. Then the text Secure or Not Secure appears in the Url Box of that browser.

If your website has HTTPS protection. Then the text Secure will show in the URL box of the browser. And if you do not have HTTPS Protect or SSL certificate. Then the browser’s URL box will show Not Secure.

The word Not Secure means that your website is not safe for visitors. Those visitors to your site may be at a loss at any time.

And Google will never give a ranking to such a website.

Thin Content Or Copy Content

Needless to say, thin content and copy content are two different things. If you think these two things are one. Then you are wrong.

When any one content has very few words. Then that content is called Thin Content. In fact, Google does not provide much value to this kind of content.

Google considers these contents worthless. Due to which it becomes very difficult to rank these contents in the search results.

On the other hand, when you copy text from another source. You will publish those articles on your own website. However, it is impossible to rank your content.

Because Google gives such importance to content creators. More important than that is the visitor. And one thing to keep in mind, Google never wants visitors to feel confused.

And that’s why Google is constantly updating its algorithms, keeping in mind the convenience of visitors.

Now if you copy the content written by others and publish it on your own website. And think to yourself that Google will rank that content. Then your hopes will be nothing but dust.

Because Google does not provide a ranking for any type of copy content at all. And ranking is a far cry, now it is very difficult to index the copy content.

Broken Link

When the links used in a website die. Then those links are called broken links.

When doing on-page SEO, I start linking my content in different ways starting from internal links. But when these links become Death. Then these links become harmful for your website.

For example, you are internally linking one article to another with SEO. Now for some reason the article written about your SEO has been deleted.

Now that it has been deleted, you are linking to a different article. That link will no longer work. The link that did not work will be called Death Link.

And this Death Link number will be present on your website when too much. It will then send a negative signal to Google towards your website.

This means that Google will think you don’t care much about your website. You do not update your website regularly.

And because of this negative signal, it will be very difficult to rank your website on Google. The problem is, any of your links are broken.

If you go to check it by clicking one by one. Then you have to spend a lot of time. But you can do this job in a few minutes. If you have done it online through any tools.

There are many tools available today to check Broken Link online. You can use those tools if necessary.

Crawler ERROR

I have published many SEO related articles on this website. And in every article I have tried to give ideas about Google indexer and crawler.

When you index your website on Google. Then Google crawler will automatically visit your website regularly.

And after any kind of update on your website, it will send it back to Google Indexer.

Now if you accidentally or manually prevent that Google crawler from visiting your website. Then this barrier will have a bad effect on your SEO.

Because if Google Bot can not enter any of your pages. Then Google will not give ranking to that page in your life.

Now the question is, how do you know which page of Google is crawling and which page is failing to crawl?

You can easily check these errors if you want. That’s why you need to go to Google Search Console Then you will see an option called Coverage. If there is any error as soon as you click on that option. Then you can see it.

Fixing 404 Error Page

When you publish content on your website, you delete that content. And if that content is indexed in Google search console.

Then the link of the content that you have deleted will show in the search results. Now if any visitor clicks on your link. Then the visitor will not be able to find your content.

However, keep in mind that having such a page on your website will have a significant impact on your SEO.

Because when a visitor clicks on that link. Then that visitor will see a popup message called Page Not Found. As a result, the visitors who come to your site will enter the site and leave again.

Due to which the bounce rate of your website will increase. And Google will think, there is nothing important about your site. Which is why visitors are coming out again as soon as they come to your website.

There is any content on your website that has been deleted after publication. You can view them from the Google Search Console.

And from here you can remove those links from the search console.

URL Structure

When we publish any content. Then we see a URL in the browser’s search box. Basically, we call that URL Permalink.

This url needs to be seriously optimized just like any other topic. Because when a visitor searches Google for any information.

Then it opens different content in several tabs at once. Then the content that seems helpful to him, the content continues to read.

Not only that, when Google shows a website in its search results Then first of all show the title of your content. And shows the permalink of your content right after the title.

From this, it is understood how important URL is for the SEO of content. However, the question is, how to optimize the URL of your content?

There are some issues with which it is possible to easily optimize the URL. E.g.,

  • Create that URL in such a way that it matches the Title in your content.
  • Write content with a focus on the keywords. Of course, that keyword must be in your URL.
  • Try to make your URL Easy Readable. So that the visitor can read it as soon as he looks at that URL.
  • Those who are SEO experts always say that the shorter the URL, the better. So try to use 3 to 4 words in your URL.
  • At the first point, I said that the URL must have your main keyword.
  • This does not mean that you will use the main keyword more than once. If you do, it will fall under Keyword Stuffing.
  • By keeping these small things in mind, it is possible to be SEO-friendly in any URL.

Conclusion

If you want to do technical SEO properly Then you must have an idea before the above issues. And how important is Technical SEO to rank a website?

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