What is Local SEO?:
Local SEO is a digital marketing method that targets a specific audience and optimizes that particular website to rank in search engines.
Types of local SEO:
There are two types of local SEO based on search keywords and search volume.
One of them is IP dependent and the other is location dependent.
IP Related Search:
Suppose you search Google by typing Web Design Service Provider, then the popular search engine Google will show you the results of the nearest best web design service providers based on your IP address.
Location Related Search (Location Related Search):
Now assume that you did a Google search by typing Web Design Service Provider in Dhaka. In that case, based on the location of all the web design service provider companies in Dhaka, the search engine Google shows you the best results.
In the case of local SEO, the first step is to target the name of any specific city, then if the position there is good, the necessary steps can be taken to improve your position according to the plan.
Why is local SEO important?
Do you want to rank your local business on Google, Bing, Apple Maps and other local search engines? So I think, local SEO is a suitable and timely method for you.
SEO is very important for any local business. 46% of all searches on Google are for local search only. Search engine service providers are constantly working to provide accurate and precise information to visitors. We are constantly relying on online to solve various problems in our daily lives. Everyone is using search engines to find different types of service providers starting from shopping for goods.
Giving a real example will make the point clear.
For example, you have a business or local business. Where you provide services online as well as offline. Local SEO is also very helpful in making this task easier. Customers can easily find you by applying local SEO and strategies to your website.
It is true that if you have a website, you can expect visitors or traffic from different parts of the world through SEO. However, if you have a local business, you will want to bring in a target audience. The reason is that if you want to sell a product or service to the people around you then you must do local SEO as well as local SEO.
How to do local SEO on a website (How do I do local SEO on a website)?
SEO is an ongoing process. New updates are constantly coming in the SEO industry. Doing SEO through new rules is becoming more and more complicated and time consuming. If your website is based on a local area, then in order to do SEO, you have to pay attention to the local issues in order to rank the website in Google.
Here are some things to look for when selecting a website for local SEO
- Select local domain.
- Proper keyword research and on-page optimization of the website.
- Included in Google My Business.
- Local listing.
- Creating and publishing content based on your area.
- Build local links.
- Collect online reviews.
Market Demand for Local SEO:
Global SEO is far ahead of local SEO in terms of current demand. The main reason for this is that most of the websites on the Internet are published in the form of information or blogs. But in the evolution of time, the local SEO industry has moved forward along with the global SEO industry.
Websites now not only share information but also tend to sell a variety of products or services. Websites like Amazon, Alibaba, Daraz, Evaly, BDManja, today’s are serving thousands of customers using local SEO. The day is not far off when local SEO and global SEO will become much more demanding and popular.