What Is Keyword Grouping & How Can It Help Your KW Research?

As an SEO expert, you probably already know that keywords are important. After all, they’re how potential customers find your website when they’re searching for something that you offer.

But what you might not know is that keyword grouping is essential for your website’s success.

What is keyword grouping?

Keyword grouping is the process of taking a large list of keywords and breaking them down into smaller, more manageable groups.

Why is keyword grouping important?

There are several reasons why keyword grouping is important:

  1. It helps you focus your content.

When you have a large list of keywords, it can be difficult to know where to start. Keyword grouping helps you focus your content by identifying which keywords are most important to your business.

  1. It helps you target your audience.

Keyword grouping can help you identify your target audience. By grouping together keywords that are related to your product or service, you can better understand who your target audience is and what they’re looking for.

  1. It helps you improve your SEO.

SEO is all about keywords. By grouping together related keywords, you can make sure that your website is optimized for those keywords. This will help you rank higher in search engine results pages, which will ultimately lead to more traffic and more customers.

Why is keyword grouping important
  1. It helps you save time.

Keyword grouping can save you a lot of time. Rather than manually researching and analyzing each keyword, you can simply group them together and let the software do the work for you.

  1. It helps you stay organized.

Organization is key when it comes to keywords. By grouping together related keywords, you can keep your keywords organized and easily accessible. This will make it much easier to find the keywords you need when you need them.

How to do keyword grouping?

There are a few different ways to group keywords. The method you use will depend on your goals and your preferences.

  1. Group by keyword type

One way to group keywords is by keyword type. For example, you could group together all of your broad keywords, all of your long-tail keywords, all of your brand keywords, etc.

  1. Group by Keyword topic

Another way to group keywords is by topic. For example, if you sell clothes, you could group together all of your keywords that relate to shirts, all of your keywords that relate to pants, all of your keywords that relate to dresses, etc.

  1. Group by match type

You can also group keywords by match type. For example, you could group together all of your broad match keywords, all of your phrase match keywords, all of your exact match keywords, etc.

  1. Group by location

If you have a brick-and-mortar store, you might want to group together keywords by location. For example, you could group together all of your keywords that are relevant to customers in your city, all of your keywords that are relevant to customers in your state, all of your keywords that are relevant to customers in your country, etc.

  1. Group by device

Another way to group keywords is by the device. For example, you could group together all of your keywords that are relevant to desktop users, all of your keywords that are relevant to mobile users, all of your keywords that are relevant to tablet users, etc.

  1. Group by campaign

If you have multiple campaigns running, you might want to group together keywords by the campaign. For example, you could group together all of the keywords for your summer campaign, all of the keywords for your fall campaign, all of the keywords for your winter campaign, etc.

  1. Group by ad group

Another way to group keywords is by ad group. For example, you could group together all of the keywords for your “Shoes” ad group, all of the keywords for your “Clothes” ad group, all of the keywords for your “Accessories” ad group, etc.

  1. Group by negative keywords

You can also group together keywords by negative keywords. For example, you could group together all of your keywords that are relevant to your product, all of your keywords that are relevant to your competitor’s product, all of your keywords that are not relevant to your product, etc.

  1. Group by search intent

Search intent is the reason why someone is searching for a particular keyword. For example, someone could be searching for the keyword “shoes” with the intent to buy a pair of shoes, or they could be searching for the keyword “shoes” with the intent to learn more about shoes.

You can group keywords together by search intent. For example, you could group together all of your keywords that are relevant to people who are looking to buy a product, all of your keywords that are relevant to people who are looking to learn more about a product, etc.

  1. Group by seasonality

Seasonality is another factor you can use to group keywords. For example, you could group together all of your keywords that are relevant to the summer, all of your keywords that are relevant to the winter, etc.

  1. Group by dayparting

Dayparting is another way to group keywords. Dayparting is the practice of scheduling your ads to run during certain times of the day. For example, you could group together all of your keywords that are relevant to people who are searching during the daytime, all of your keywords that are relevant to people who are searching during the evening, etc.

  1. Group by custom fields

Custom fields is another way to group keywords. Custom fields is a feature in some keyword research tools that allows you to add your own custom criteria to group keywords. For example, you could group together all of your keywords that are relevant to your product, all of your keywords that are relevant to your competitor’s product, all of your keywords that are relevant to your industry, etc.

  1. Group by search volume

Search volume is the number of people who are searching for a particular keyword. You can group keywords together by search volume. For example, you could group together all of your keywords that have a high search volume, all of your keywords that have a medium search volume, all of your keywords that have a low search volume, etc.

  1. Group by competition

Competition is the number of people who are competing for a particular keyword. You can group keywords together by competition. For example, you could group together all of your keywords that have a high competition, all of your keywords that have a medium competition, all of your keywords that have a low competition, etc.

  1. Group by CPC

CPC is the cost per click of a particular keyword. You can group keywords together by CPC. For example, you could group together all of your keywords that have a high CPC, all of your keywords that have a medium CPC, all of your keywords that have a low CPC, etc.

Final thoughts

Keyword grouping is an essential part of any SEO or marketing strategy. By grouping together related keywords, you can better focus your content, target your audience, improve your SEO, and save time.

There are a variety of different ways to group keywords. The method you use will depend on your goals and your preferences.

If you’re not sure where to start, try grouping together keywords by keyword type, topic, or match type.

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