If you’re a local business, there’s a good chance that you’re on Instagram. In fact, according to Instagram, 80% of users follow at least one business on the platform.
But just because you have an Instagram account doesn’t mean that you’re getting the most out of it.
If you want to start promoting your local business on Instagram (and see real results),
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Here are 20 tips to get you started:
1. Use Local Hashtags
One of the best ways to promote your local business on Instagram is to use local hashtags. When you use relevant hashtags, you’re more likely to reach people in your area who are interested in what you do.
For example, if you’re a restaurant in Los Angeles, you might use hashtags like #losangelesrestaurants, #dtla, or #lafoodie.
2. Geotag Your Posts
Another great way to reach local people on Instagram is to geotag your posts. When you geotag your posts, they appear on a map (which can be found in the “Places” section of Instagram) and can be seen by people who are exploring that area.
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3. Use Instagram Stories
Instagram Stories is a great way to reach local people because you can geotag your location and add relevant hashtags. Stories also appear in the “Explore” section of the app, which means they can be seen by people who don’t already follow you.
4. Run a Local Contest or Giveaway
People love free stuff, so running a contest or giveaway is a great way to promote your local business on Instagram. Make sure to specify that the contest is only open to people in your area, and be sure to use relevant hashtags so people can find it.
5. Collaborate with Other Local Businesses
Collaborating with other local businesses is a great way to reach new people. You can do this by tagging other businesses in your posts, running joint contests or giveaways, or even just promoting each other’s businesses on your Stories.
6. Use Instagram Ads
If you really want to reach people with your posts, you can use Instagram ads. You can target your ads to people in a specific location, and you can even target people who have visited your website in the past.
7. Post Relevant, Engaging Content
Of course, none of these tips will matter if you’re not posting relevant, engaging content. So make sure to take the time to plan and create content that your target audience will actually want to see.
8. Use High-Quality Images
People are visual, so it’s important to use high-quality images in your posts. Luckily, you don’t need a professional camera to get great photos – you can use your smartphone. Just make sure to use natural light and avoid using filters.
9. Use Video Content
In addition to images, videos are also a great way to engage your audience. You can use videos to give people a behind-the-scenes look at your business, show off your products or services, or even just to tell a story.
10. Post Consistently
If you want people to actually see your content, you need to be posting consistently. That doesn’t mean you need to be posting every hour of every day, but you should aim to post at least once a day.
11. Be Active in the Comments
In addition to posting great content, you also need to be active in the comments. When people leave comments on your posts, make sure to reply to them. This will help to create a sense of community and will make people more likely to engage with your content.
12. Use Call-to-Actions
If you want people to take a specific action, make sure to include a call-to-action (CTA) in your posts. For example, if you want people to visit your website, you can include a link in your bio and tell people to “click the link in our bio to learn more.”
13. Host an Instagram Live
Instagram Live is a great way to connect with your audience in real-time. You can use Live to give people a behind-the-scenes look at your business, answer questions, or even just to chat.
14. Use Instagram Stories Highlights
If you want people to be able to easily find your best content, you can use Instagram Stories Highlights. Highlights are a great way to categorize your content and make it easy for people to find what they’re looking for.
15. Create an Instagram Theme
Having a consistent theme for your Instagram account will make it more visually appealing and will make it easier for people to recognize your content. When you have a theme, you can use similar colors, filters, and images in your posts.
16. Use Instagram Insights
If you want to see how your posts are performing, make sure to check out Instagram Insights. Insights will show you things like how many people have seen your post, how many people have engaged with your post, and what time of day your post is getting the most engagement.
17. Host an Instagram Takeover
An Instagram takeover is when someone else takes over your account for a day and posts content on your behalf. This is a great way to reach new people and to get creative with your content.
18. Make Sure Your Profile is Public
If you want people to actually see your content, you need to make sure that your profile is public. If your profile is private, only people who follow you will be able to see your posts.
19. Use Popular Hashtags
In addition to using local hashtags, you can also use popular hashtags to reach a wider audience. Just make sure to use hashtags that are relevant to your business and your content.
20. Tag Other Accounts in Your Posts
Tagging other accounts in your posts is a great way to reach new people. When you tag someone in your post, their followers will be able to see your post (unless they have their notifications turned off).
Hopefully, these tips will help you to get started promoting your local business on Instagram. Just remember to be creative, post consistently, and Engage with your audience, and you’ll be sure to see results.