Search indexation is a process that helps search engines to index your website so that it can appear as a search result. Search indexation is a process that happens automatically when a new website is launched, but there are a number of things you can do to improve it. Here are some SEO tips and tricks to improve search indexation:
1. Track Crawl Status With Google Search Console
If you manage a website, you’ve probably heard of Google Search Console (formerly Google Webmaster Tools). Search Console is a free service that helps you manage your site’s presence in Google Search results. Among other things, Search Console can help you track how well your site is doing in Google Search.
One of the most common questions we get from Search Console users is “how can I track the crawling and indexing status of my site?” In this post, we’ll answer that question and show you how to use Search Console to track your site’s crawl status.
First, a bit of background: when you submit a URL to Google, we’ll fetch it and analyze the content of the page. This process is called “crawling.” If we think the page is a good result for a particular query, we’ll “index” it—add it to the set of pages we show in search results.
You can find out more about how Google crawls and indexes websites
Now, on to tracking your site’s crawl status in Search Console. There are two ways to do this:
- The Crawl Stats report
- The Fetch as Google tool
Let’s take a look at each one.
The Crawl Stats report
The Crawl Stats report shows you how often Googlebot crawls your site, and how many pages it fetches each day. To get to the report, go to Search Console and select your site. Then, click on “Crawl” in the left-hand navigation, and then “Crawl Stats.”
Here’s what the Crawl Stats report looks like:
The Crawl Stats report shows you the number of pages crawled per day, week, or month.
The Crawl Stats report can be a helpful way to track general trends in how often Googlebot crawls your site. For example, if you see a sharp drop-off in the number of pages being crawled, that could be an indication that there’s a problem with your site that’s preventing Googlebot from accessing your content.
The Fetch as Google tool
The Fetch as Google tool lets you see how Google crawls and renders a particular URL on your site. This can be helpful if you’re trying to debug a specific issue with how Google is crawling and indexing your site.
To use the Fetch as Google tool, go to Search Console and select your site. Then, click on “Crawl” in the left-hand navigation, and then “Fetch as Google.”
Enter the URL you want to check, and then click “Fetch.”
Google will then fetch the URL and show you how it sees the page.
If you scroll down, you’ll see the “Response Code” section, which will tell you whether the page was successfully fetched (and therefore, crawled).
In this example, we can see that the page was successfully fetched, and therefore, crawled.
The “Fetch as Google” tool can be a helpful way to debug specific issues with how Google is crawling and indexing your site.
We hope this post has been helpful in showing you how to track your site’s crawl status in Search Console. As always, if you have any questions about this or any other Search Console-related topic, feel free to reach out to us on Twitter.
2. Create Mobile-Friendly Webpages
The percentage of internet usage coming from mobile devices has increased dramatically in recent years. In 2015, over 50% of web traffic worldwide was generated from mobile phones. This trend is only going to continue to grow, which means that it is more important than ever for businesses to have mobile-friendly websites.
There are a number of things that you can do to make sure that your website is mobile-friendly. One of the most important is to use responsive design. This is a type of design that allows your website to automatically adjust its layout to fit the screen size of the device that it is being viewed on. This is important because it means that your website will look good and be easy to use regardless of whether it is being viewed on a desktop computer, a laptop, a tablet, or a smartphone.
Off-Topics: If you want to rank on your website hire an SEO Expert
Another important thing to keep in mind is that mobile users have different needs and expectations than desktop users. This means that you need to make sure that your website is designed with mobile users in mind. For example, you should make sure that your website loads quickly on mobile devices, as mobile users are often looking for information on the go and don’t have the time to wait for slow-loading pages. You should also make sure that your website is easy to navigate on a mobile device, as mobile users are often looking for specific information and don’t want to have to search through a complicated website to find it.
If you keep these things in mind, you can create a website that is both mobile-friendly and user-friendly, which will help you to reach the widest possible audience.
3. Publish great content
This is the most important thing you can do to improve your SEO. Content is what search engines use to determine whether your site is relevant to a particular keyword or phrase, and it’s also what will drive people to your site in the first place. Make sure your content is well-written, informative, and keyword-rich.
4. Use keyword-rich titles and descriptions:
When creating your title tags and meta descriptions, make sure to include the keywords you want to rank for. This will help search engines understand what your site is about and index your pages accordingly.
5. Use keyword-rich anchor text:
When linking to other pages on your site or to external sites, use keywords in your anchor text. This will help search engines understand what your pages are about and index them accordingly.
6. Submit your site to search engines:
This may seem like a no-brainer, but it’s still important to submit your site to Google, Yahoo, and Bing. You can do this by going to each search engine’s webmaster tools page and submitting your site URL.
7. Promote your site on social media:
Social media is a great way to get people to come to your site. Make sure to promote your site on popular social networking sites like Facebook, Twitter, Reddit, Quora, Pinterest, LinkedIn
8. Get listed in directories:
There are many online directories that will list your site for free. Getting listed in these directories can help improve your site’s visibility and search engine ranking.
9. Update Content Regularly
If you want people to keep coming back to your website, you need to give them a reason to do so. One way to do this is to make sure you are regularly updating your content.
This could mean adding new blog posts, new products, or new pages to your website on a regular basis. Whatever you do, just make sure you are adding new and fresh content on a regular basis. This will keep people coming back for more, and it will also help improve your search engine ranking.
10. Make Sure Your Website is Responsive
In today’s world, it is more important than ever to make sure your website is responsive. This means that it will look good and work well on all devices, including smartphones and tablets. With more and more people using these devices to access the internet, you need to make sure your website is responsive in order to keep them coming back.
11. Eliminate Duplicate Content
It’s no secret that Google hates duplicate content. In fact, the search engine’s official stance is that it “discourages” the practice. Why? Because duplicate content generally indicates that content is either being stolen or that multiple pages are trying to rank for the same keyword. In Google’s eyes, this creates a subpar experience for the searcher, which in turn reflects poorly on the search engine. As a result, Google has been known to penalize (or, in severe cases, de-index) sites that engage in duplicate content practices.
This isn’t to say, however, that all duplicate content is bad. There are certain instances where duplicate content can actually work in your favor. One example is if you have an ecommerce site with product pages that are very similar to one another. In this case, it’s actually beneficial to have some duplicate content, as it gives Google more opportunities to index your site’s product pages.
Another instance where duplicate content can be helpful is if you have a blog with multiple authors. In this case, it’s common for each author to have their own bio page on the site. These bio pages will often contain duplicate content (such as the author’s name and photo), but that’s not necessarily a bad thing. In fact, it can actually be helpful, as it allows Google to more easily identify the author of each blog post.
So, what’s the bottom line? Duplicate content is not always a bad thing. In fact, there are some instances where it can actually be helpful. However, it’s important to be aware of the potential risks associated with duplicate content, as Google can and will penalize sites that engage in practices that it considers to be detrimental to the searcher experience.
12. Optimize your images
Include keywords in your image file names and fill out the ALT text field with a brief, keyword-rich description of the image.
13 Use a sitemap
A sitemap is a file that lists all of the pages on your site. This helps search engines index your pages so that they can be found more easily.
17. Use robots.txt
Robots.txt is a file that tells search engines which pages on your site they should index and which they should ignore. This can be helpful if you have pages on your site that you don’t want to be found by search engines.
15. Implement 301 redirects
A 301 redirect is a permanent redirect from one URL to another. This is helpful if you have moved your site to a new domain or if you want to redirect traffic from an old page to a new page.
16. Make sure your site is well-linked
Internally link to other relevant pages on your site using keyword-rich anchor text. This will help search engines understand the structure of your site and index all of your pages.
17. Use Google Webmaster Tools
Google Webmaster Tools is a free service that gives you insights into how Google is indexing your site. You can use it to submit sitemaps, view your search traffic, and more.
18. Use Bing Webmaster Tools
Bing Webmaster Tools is a free service that gives you insights into how Bing is indexing your site. You can use it to submit sitemaps, view your search traffic, and more.
19. Use Google Analytics
Google Analytics is a free service that allows you to track your site’s traffic and performance. This is valuable information that can help you improve your site and make it more visible to search engines.
20. Use nofollow tags
A nofollow tag is an HTML tag that tells search engines not to follow a specific link. This is helpful if you have links on your site that you don’t want to be associated with, such as paid links.
By following these tips, you can improve your website’s search indexation and attract more attention from search engines. In turn, this can lead to more traffic and better visibility for your website.