How to use schema markup on local seo

Did you know that you can actually help control how your business appears in search results – to a certain extent? 

One way to do this is by using schema markup. 

In this article, we’ll discuss what schema is, how it can help your business, and how to use it for local SEO.

What Is Schema Markup?

Schema markup is code (semantic vocabulary) that you can add to your website to help search engines better understand your content. 

In other words, it’s a way of labeling different elements on your website so that search engines can understand them and display them more accurately in search results. 

For example, schema can be used to identify:

  • The name, address, and contact information of your business
  • The type of business you have
  • Reviews and ratings for your business
  • Events happening at your business

Schema markup is also sometimes referred to as “structured data.”

How Does Schema Markup Help My Business?

Schema markup can help your business in two ways:

1. It can help improve your click-through rate (CTR) from search results.

2. It can help Google display additional information about your business in search results (known as “rich snippets”).

Let’s discuss each of these in more detail.

1. Improve Your CTR from Search Results

Schema markup can help improve your CTR from search results because it can help your listing stand out from the rest. 

For example, if you search for “pizza in Boston,” you’ll see that the results with schema markup have stars next to them, as well as other information like the address and phone number:

Without schema markup, your listing would just look like this:

As you can see, the listing with schema markup is much more eye-catching and is likely to get more clicks.

2. Google May Display Additional Information About Your Business in Search Results

Another benefit of schema markup is that it can help Google display additional information about your business in search results. 

This is what’s known as a “rich snippet.” 

For example, if you search for “events in Boston,” you’ll see that some of the results have additional information like the date and time of the event:

Without schema markup, your listing would just look like this:

As you can see, the listing with schema markup is much more informative and is likely to get more clicks.

How to Use Schema for Local SEO

Now that we’ve discussed what schema is and how it can help your business, let’s talk about how to use it for local SEO.

1. Add Local Schema Markup to Your Website

The first step is to add local schema markup to your website. 

Local schema markup is code that you can add to your website to help search engines understand your business’s location. 

Here’s an example of what local schema markup looks like:

<div itemscope itemtype=”http://schema.org/LocalBusiness”>

  <p>

    <a itemprop=”url” href=”http://www.example.com/”>

      <span itemprop=”name”>Example Company</span>

    </a>

  </p>

  <p>

    <img itemprop=”image” src=”http://www.example.com/logo.jpg” />

  </p>

  <p>

    <span itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

      <span itemprop=”streetAddress”>123 Example St.</span>

      <span itemprop=”addressLocality”>Boston</span>,

      <span itemprop=”addressRegion”>MA</span>

      <span itemprop=”postalCode”>12345</span>

    </span>

  </p>

  <p>

    Phone: <span itemprop=”telephone”>123-456-7890</span>

  </p>

</div>

As you can see, this code includes information like the name, address, and phone number of the business. 

If you’re not sure how to add schema markup to your website, you can use a tool like Google’s Structured Data Markup Helper.

2. Optimize Your Google My Business Listing

The next step is to optimize your Google My Business listing. 

Google My Business is a free listing that allows businesses to control how they appear in Google Maps and Google Search. 

It’s important to optimize your Google My Business listing because it can help you appear in relevant search results, like this:

To optimize your Google My Business listing, make sure to do the following:

  • Add your business name, address, and phone number
  • Add categories that describe your business
  • Add photos of your business
  • Add your business hours
  • Add a description of your business
  • Add your website URL

3. Get Reviews and Ratings

Another important step is to get reviews and ratings for your business. 

Reviews and ratings can help your business in two ways:

  • They can help improve your CTR from search results.
  • They can help Google display additional information about your business in search results.
  • To get reviews and ratings for your business, you can do the following:
  • Ask your customers to leave reviews and ratings on your Google My Business listing.
  • Ask your customers to leave reviews and ratings on your website.
  • Ask your customers to leave reviews and ratings on third-party websites.

4. Monitor Your Results

The final step is to monitor your results. 

Once you’ve added schema markup to your website and optimized your Google My Business listing, you should start to see an increase in your CTR from search results and more information about your business being displayed in search results. 

To track your results, you can do the following:

  • Use Google Search Console to track your click-through rates from search results.
  • Use Google Analytics to track the traffic to your website.
  • Use a tool like Whitespark to track your reviews and ratings.

Conclusion

In conclusion, schema markup is code that you can add to your website to help search engines better understand your content. Schema markup can help improve your CTR from search results and can help Google display additional information about your business in search results. To use schema for local SEO, add local schema markup to your website, optimize your Google My Business listing, get reviews and ratings, and monitor your results.

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