You’ve built a great website. It’s fast, responsive, and packed with high-quality content. But there’s a problem – you’re not getting any traffic.
If you want people to find your site, you need to do some off-page SEO. In this guide, we’ll show you what off-page SEO is and how to do it right.
What is off-page SEO?
Off-page SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). Unlike on-page SEO, which you can control on your own website, off-page SEO is about optimizing your website for external factors.
More: If you are rank your website hire SEO Expert in Bangladesh
Some of the most important factors that affect your off-page SEO include:
Backlink Links: Backlink Links Links from other websites to your website help search engines understand what your website is about and how authoritative it is.
Social media: Social media signals, such as likes, shares, and follows, can help search engines understand the popularity and relevance of your content.
Reviews: Positive reviews and ratings from third-party websites can improve your website’s reputation and authority.
How to do off-page SEO
- Get high-quality links
One of the most important ranking factors for off-page SEO is links. Links from other websites to your website show search engines that your website is relevant, authoritative, and trustworthy.
To get links, you can:
Reach out to influencers and ask them to link to your website.
Guest post on other websites and include a link back to your website.
Submit your website to directories and listings.
Participate in forums and include a link to your website in your signature.
- Optimize your social media profiles
Social media signals, such as likes, shares, and follows, can also help improve your off-page SEO. When you post high-quality content on social media, people are more likely to share it, which can help improve your search engine rankings.
- Get listed in directories and business listing
Directories and listings are websites that list businesses in specific categories. Getting listed in directories and listings can help improve your website’s visibility and authority.
Some directories and listings you can submit your website to include:
- Google My Business
- Bing Places for Business
- Yellow Pages
4. Profile Backlink
A backlink is an incoming hyperlink from one web page to another website and is also known as an inbound link. Backlinks are important for SEO because some search engines, including Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
5. Web2.0 Backlink
Web2.0 backlinks are links that are coming from a web2.0 site. A web2.0 site is a site that allows users to create content. The most popular web2.0 sites are WordPress, Blogger, and Tumblr.
When you create a piece of content on one of these sites, you are given a link back to your website. This is called a backlink. The more backlinks you have from high quality web2.0 sites, the better your website will rank in Google.
6. PDF Submission
A PDF submission backlink is a link that you can include in a PDF document that will allow users to click on it and be taken to your website. This can be a great way to increase traffic to your site, as well as get your site’s name and URL out there.
If you’re interested in using PDF submission as an SEO backlink strategy, there are a few things to keep in mind.
First, make sure that the articles you submit are high quality and relevant to the website’s niche.
Secondly, submit your articles to well-established and high PageRank websites.
Finally, take the time to build relationships with other websites in your niche. By following these tips, you can create high-quality backlinks that will help improve your website’s search engine ranking.
7. Article Submission?
Article submission is the process of submitting articles to directories in order to promote a website or product. The articles are usually submitted to article directories, which are then distributed to various article sites and e-zines. The articles usually contain a resource box, which contains information about the website or product being promoted.
The purpose of article submission is to generate traffic to a website or product, as well as to improve the search engine optimization (SEO) of the website or product. When done correctly, article submission can be a very effective way to promote a website or product.
9. Business listing
A business listing is an online listing that includes the basic information about a company, such as its name, address, phone number, and hours of operation. A business listing may also include a brief description of the company, as well as a link to the company’s website.
Business listings are often created and maintained by directory websites, such as Yelp, Angie’s List, and Foursquare. These websites allow users to search for businesses in their area, and they also provide a way for businesses to advertise their services to potential customers.
Creating a business listing on a directory website is often free, although some websites may charge a fee for featured listings. Directory websites typically generate revenue through advertising, and they may also sell leads to businesses.
9 Ask for reviews and testimonials
Reviews and testimonials from third-party websites can help improve your website’s reputation and authority. When people see that others have had a positive experience with your website, they’re more likely to trust your website and visit it.
To get reviews and testimonials:
Reach out to your past customers and ask them to leave a review on your website or a third-party website.
Include a call-to-action (CTA) on your website to encourage people to leave a review.
Respond to all reviews, both positive and negative.
10. Monitor your activity and progress
To track your off-page SEO progress, you need to monitor your activity and results. You can use Google Analytics to track your website traffic and see how your off-page SEO efforts are affecting your website’s traffic and rankings.
You can also use a tool like Moz’s Open Site Explorer to track your link building progress and see which links are helping you improve your search engine rankings.
By monitoring your progress, you can adjust your off-page SEO strategy and focus on the activities that are having the biggest impact on your website’s traffic and rankings.
Off-page SEO is the process of optimizing your website to rank higher in search engine results pages. Unlike on-page SEO, which you can control on your own website, off-page SEO is about optimizing your website for external factors.
To do off-page SEO, you need to get high-quality links, optimize your social media profiles, get listed in directories and listings, ask for reviews and testimonials, and monitor your activity and progress.
By following these tips, you can improve your off-page SEO and attract more visitors to your website.